One factor of the zeitgeist map that I keep returning to is the generational shifts. I think this holds part of the key to what fashion is today and what it will be in the future. The way each generation views dress has changed through the years. Women of the past would seldom dare to leave the house unkempt, but women today have made their daily activities part of their wardrobe. To see a person in their exercise clothes has actually become more common than seeing someone who matches their shoes with their bag and their lipstick. Does our generation care more or less about our image than our mothers’ generation?