On Wednesday, February 11th, fashion designer Steinunn Sigurðardóttir came to our class and told us about her career, which spans nearly thirty years. She designed the uniforms for Icelandair in 2008 and she told us a little bit about that design. I had never really thought about the uniforms of the flight attendants as fashion but more just as clothing you wear at work. I thought it was more about practicality than being in fashion.
As an example of Steinunn‘s thought process in her design she told us about how she was inspired by an old piece of icelandic female horse-riding coat that is an exhibit in the national museum of Iceland. The owner of that coat had enlarged it so there were two seams in the back. Those seams are a definitive part of the Icelandair design.
I wonder if she realized that the the riding coat was originally designed for travel and that it was very fitting to use it as an inspiration for clothing for flight attendants who are constantly travelling. I‘m pretty sure that she did. It can be difficult to design uniforms that look good on everyone but I would say that she was successful. Wouldn‘t you agree?