Steinunn Sigurðardóttir and Icelandair

On Wednesday, February 11th, fashion designer Steinunn Sigurðardóttir came to our class and told us about her career, which spans nearly thirty years. She designed the uniforms for Icelandair in 2008 and she told us a little bit about that design. I had never really thought about the uniforms of the flight attendants as fashion but more just as clothing you wear at work. I thought it was more about practicality than being in fashion.

As an example of Steinunn‘s thought process in her design she told us about how she was inspired by an old piece of icelandic female horse-riding coat that is an exhibit in the national museum of Iceland. The owner of that coat had enlarged it so there were two seams in the back. Those seams are a definitive part of the Icelandair design.

I wonder if she realized that the the riding coat was originally designed for travel and that it was very fitting to use it as an inspiration for clothing for flight attendants who are constantly travelling. I‘m pretty sure that she did. It can be difficult to design uniforms that look good on everyone but I would say that she was successful. Wouldn‘t you agree?



4 thoughts on “Steinunn Sigurðardóttir and Icelandair

  1. I do agree with you that the design that Steinunn Sigurðardóttir came up with is successful. The uniforms do appear to look good on everyone. It is interesting that you said, you never thought about the uniforms the flight attendants wear as fashion. I bet a lot of people don’t think of them as fashion. This is interesting because their uniforms are something they wear to work everyday to look professional and be taken seriously. Most professions, whether it be corporate jobs, or service jobs, have certain clothes that are considered “appropriate” for that job. Everyone wears clothes to work that make them look professional and gain them respect in the work place. So in a way, doesn’t everyone have a work “uniform”? This being said, all uniforms of flight attendants, mechanics, train conductors, waiters/waitresses, etc.; they should all be considered as fashion.

  2. What is fashion? How does practicality and fashion overlap? How do we connect high fashion and runway designers to what we wear everyday?

    Is “fashion” itself a uniform? For whom?

  3. Yes, Steinunn´s finds brilljant ideas for her digsign from Icelandic landscape and from Icelandic museum. But it is to different things to design clothes and let it fit. I don´t like this picture of the icelandair uniform of the jackets whiths is shown in the blogg, they don´t fit very well.

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