What does it mean to be a fashion blogger?

Listening to designer Steinunn talk about her career and her work was very educational and entertaining. She has had an interesting and a very successful career and it was interesting to learn about it.

The thing that though really stuck with me was the point she made about fashion hierarchy. The picture under is how she put this hierarchy up.


Steinunn also mentioned that many fashion bloggers, especially in Iceland, do not really know how this hierarchy works and many of them confuse some of the categories together or do not really know the difference. Maybe they are not really blogging about fashion but what you can buy in stores, maybe that’s all we really want to read? It made me start thinking about what it really means to be a fashion blogger, what do you have to do to be able to call yourself a fashion blogger? Is it enough to just write about what clothes you can buy in the stores or what you wore that day, or do you have to be a bit more academic and maybe write about what fashion really means? Write about the Zeitgeist or Heideggers theories or Simmel? Maybe it’s a little bit of both. Some schools now have programs like fashion journalism and fashion studies. For example there is a master’s program in the University of Stockholm and at Parsons in fashion studies. Perhaps there are some doctored programs in this field as well. With all this also comes the question: Do people want to be reading about the meaning of fashion and the theories that surrounds it or are they perfectly happy just reading about what is new in H&M or what somebody was wearing yesterday?


One thought on “What does it mean to be a fashion blogger?

  1. What is the difference between “fashion” and what people wear? This makes it sound like everyday life somehow less important. Do you have to be an academic to enjoy or participate in fashion?

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