Following the big financial collapse in 2008 in Iceland many people experienced that their budget tightened heavily. Also the import to Iceland halted because of the bad credit and reputation Icelandic companies got after their shenanigans.
When recession hits it often seems that “fashion” grows more conservative. Skirts get longer, necklines rise and body hair gets to grow more freely. In Iceland it is now easier to recycle your wardrobe, without just donating it to charity. The internet, and Facebook of course helps tremendously. There is a lot of groups that you can sign up for to buy and sell clothes and you can specify your group selection to your taste. Even if more than six years have past many Icelanders seem more conscious about their consumption and that alone is something to celebrate!
Temporary trends doesn’t seem as important anymore and anything goes!
quality over quantity, less is more, world peace and all that!