The Zeitgeist worksheet really made me think about the world of fashion and how different people have different worlds of fashion. My Zeitgeist had a lot to do with the influence of hip hop songs and rappers and how much of an influence they have on fashion today. The lifestyle they sing about in their songs is a high-class lifestyle. A lot of their songs mention luxury brand names and luxury brand designers; brands such as Ciroc vodka, Michael Kors and Dolce & Gabbana. The designer, Tom Ford, has become increasingly popular after Jay-Z came out with his song “Tom Ford”. Hip-hop is an extremely popular music genre today and the obsession with celebrity is at an all time high. Everyone is keeping up with the Kardashians and people want to be just like them. Kendall and Kylie Jenner are style icons and fashion leaders of today.
In the recent years after 9/11, consumerism took a plunge. People started spending less and were indulging less often. Today, people have begun to loosen up their spending habits again and the trickle-down theory of fashion seems to be occurring now. The middle-class is adopting the style of the upper class, and those that can’t afford the style of the upper class are buying knock-off versions of the luxury brands worn by celebrities.