Athleisure? Uniqlo’s Been At It All Along

Uniqlo focuses on producing clothing that is essential in everyone’s wardrobe and is practical for a variety of your daily activities. They want you to be able to wear their clothing from the office to the gym, which is a huge trend nowadays. It keeps the brand relevant with it’s simplistic designs. This year, brands such as Lululemon have created the trend of “athleisure” which as taken an extreme rise in popularity recently. Even denim brands such as AG have created jeans with stretch that they have marketed as jeans that you could even “wear to yoga.” Uniqlo has always taken that approach with it’s play on technology forward fashions and fabrics and as the popularity of that trend rises, it will probably result in an increase in sales for Uniqlo.

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