Michael Kors has become a very common brand that can easily be spotted by it’s MK logo and print. This article is about how Michael Kors may be becoming the new Coach. It has made it’s way from high end and worked it’s way down the fashion ladder and has become lower end. Many brands, such as Abercrombie, that were popular due to their logos became unpopular and had to revamp their companies and lose their logos in the picture. Coach’s designs commonly had C’s all over them. Kors has also been over doing their focus on affordable luxury. Their designs are becoming repetitive and they’re being forced to discount their items. People who can afford their higher end items are starting to steer away from it because they know it can usually be found discounted. Michael Kors is somewhat setting themselves up for failure. My perspective is that they should let go of the logos and pick one target market. Coach has recently revamped their line, and I think Michael Kors doing something similar will be beneficial to their brand before it’s too late.