By the 1960s, Givenchy, setting new trends and embracing certain aspects of youth culture, had begun to favor shorter hemlines and straighter silhouettes in his designs.
Givenchy designed for many celebrity clients, but his best-known client (who became a close personal friend) was Audrey Hepburn. Givenchy and Hepburn met in 1953, when she was just a rising star; he designed her costumes for Sabrina (1954) and helped to define her classic, gamine style. Over the following decade, he designed her costumes for Breakfast at Tiffany’s (1961), Charade (1963), Paris When It Sizzles (1964) and How to Steal a Million (1966). The Givenchy brand also released a fragrance inspired by Hepburn called L’Interdit.
Givenchy remained very feminine throughout the 60-70s designing for celebrity icons and created a certain image with his brand. Modern day this image changed from feminine to dark romantic.