Zara might not come up with their own designs or create their own clothing, but they are however, truly successful with the BIG idea that have come up to make them one of the most popular stores around the globe. They spill their details on how they did not need to come up with a new invention or a product, just a new way of selling that would help their company climb to the top in which they did. So what they came up with is instead of actually hiring world class designers, they just simply copied them, as the article says “politely” copies them, in my opinion I do not think there is an actual way you can politely copy a designer such as Tom Ford or Prada who have worked so hard to get where they are today. Zara is taking the easy way out and although some artist are actually flattered by the way Zara sells more affordable clothing that matches what they design, others are furious and are starting to call Zara out on magazine ads and blogs. What happens when the designers actually begin to put a stop to Zara and they have to stop and think of something different, it may seem harsh to push Zara into creating a whole new design because this what they built their company on. The unfortunate event is Zara might one day have to face this, and what will happen to them after this.. the positive to this is if customers keep making the decision to purchase products from Zara because they are cheap, and constantly coming out with designs that have not even come out yet, then Zara will remain at the top. They will never have a self image, but the audience image will stay up and will continue to grow. Let’s see what the future holds for Zara and what this means as them being “copy cats”.