“An hour after Hubert de Givenchy presented his final haute couture collection here today, the owners of the Givenchy fashion house named its new designer: John Galliano, the British designer who has been credited with putting couture style into ready-to-wear clothes.
Mr. Galliano’s first collections for Givenchy will be an haute couture line that will be shown in January and a ready-to-wear line to be shown in March. He will continue to design for his own label.
The last couture show for Mr. Givenchy, 68, was an emotional one, as his white-smocked atelier workers shared his bow. Yet, the choice of the irreverent Mr. Galliano, 34, to head a couture studio gives a much-needed lift to the art. It is both an affirmation of the future of couture and a vote for unpredictable, whimsical creativity in fashion.” -New York Times Archives July 12, 1995.
Taken over by LVMH in 1995, John Galliano was briefly appointed as head designer from 1995 to 1996
Followed by Alexander McQueen, 1996 – 2001.
We know from previous presentations that Alexander McQueen is known for his outrageous avant-garde fashions. This seems to be the major shift for the Givenchy brand from the classic formal wear worn by Audrey Hepburn to avant-garde.
Givenchy has a completely different look today.