Billionaires Are Reportedly Paying $4,000 For A Titanium Toothbrush

Billionaires Are Reportedly Paying $4,000 For A Titanium Toothbrush.

14.   The society which rests on modern industry is not accidentally or superficially spectacular, it is fundamentally spectaclist. In the spectacle, which is the image of the ruling economy, the goal is nothing, development everything. The spectacle aims at nothing other than itself.

15.   As the indispensable decoration of the objects produced today, as the general expose of the rationality of the system, as the advanced economic sector which directly shapes a growing multitude of image-objects, the spectacle is the main production of present-day society.

16.  The spectacle subjugates living men to itself to the extent that the economy has totally subjugated them. It is no more than the economy developing for itself. It is the true reflection of the production of things, and the false objectification of the producers.

Guy Debord. (1970)  “The Society of the Spectacle” Ch. 1 Detroit: Black and Red.

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