The use of social media is changing the world and how business market themselves. Today, just about everyone has a smartphone. On these smartphones, are apps, one extremely popular one is Instagram. The fashion world understands that many people use Instagram. With that, fashion shows have made changes to make their shows more social media friendly. This means making a 3d life experience friendly and appropriate to be captured by a 2d device. I found this extremely interesting, that in a world of fashion and unbelievable things. They are trying to adapt to the use of everyday technology.