For the Spring-Summer 2014 runway show, Givenchy picked a new face for their advertisements. The company decided to go with Erykah Badu. She is a soul singer who had previously modeled for Tom Ford. Givenchy is always using a face for a style icon. Erykah is a successful soul singer and has won many awards. Givenchy used this new face and put it directly on social media. Givenchy is following in their brand’s history with style icons and adapting to the new world of social media.