My company Urban Outfitter’s Anthropologie chain plans to super size their stores in the next five years. They want to not only attract customers with their Bohemian chic house wear and apparel but also with a selection of several other goods. They want to open around 25-50 more new stores. They want to possible have an area where consumers can grab a nice delicious lunch while shopping. There goal is to double their sales by 2020. They are striving to become a broader lifestyle brand and they want to increase their home goods, wedding, beauty, apparel, and furnishings. They are aiming for customers to stay in the store for an average of 2-3 hours rather than just an hour. They believe that bigger is better an that is what the consumers what. Hopefully this is exactly what Anthropologie needs to help increase sales and consumers.