Cara Delevingne, the very well known supermodel teams up with DKNY to create a new line called CaraD4DKNY. The model aims to design unisex clothing for both genders, people of any size shape or age. She used inspiration from clothing she wears to travel along with street wear. Delevingne also used inspiration from her old snowboarding clothing to her tattoos and favorite colors that add a touch of herself to the collection. The advertising around this new collection revolves completely around social media, particularly Instagram. CaraD4DKNY is aimed for people on the go and can change quickly, aimed for city life.