Instagram inks $100 million advertising deal

http://articles.latimes.com/2014/mar/07/business/la-fi-tn-instagram-inks-100-million-advertising-deal-20140307

Instagram has landed a major advertising deal for up to $100 million over the next year from Omnicom.The deal comes just four months after the popular photo-and-video-sharing service rolled out the first sponsored posts from Michael Kors, General Electric and Levi’s. Instagram users will begin seeing ads in their streams from brands that work with Omnicom’s media and creative agencies. The deal is a major coup for Facebook, which owns Instagram. Instagram’s ad campaigns have so far targeted users based only on age and gender from their Facebook profiles.

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2 thoughts on “Instagram inks $100 million advertising deal

  1. What I would wonder is whether this will turn people off Instagram? However, definitely something to keep an eye on. The marketers are desperately trying to find ways to turn social media into something lucrative. If this works (and isn’t just one marketing company profiting off another) then I imagine we’ll see similar actions taken all across the board.

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