BURBERRY HAS A SPECIAL GROUP DEDICATED TO WEARABLE TECH AND INNOVATION

After reading this article I was amazed at how far technology has come and the amazing things that are still yet to come in our future that I hope I am alive to see. Burberry has a team called the “What If” group that is dedicated to investigating technology in fashion. One of the most interesting questions that they explore is “What happens when you put a chip into accessories?” In 2012 Burberry attached chips to their accessories and when a customer approached one of the screens in a fitting room with the accessory, specific content like information about the materials used in a bag, or a video showing how a skirt was worn on the runway would appear. I thought this idea was so cool and futuristic. Imagine going in to a store and trying on clothing in the dressing room and having a screen pop up with all the information regarding that garment. I think that would create such a lasting experience for client’s and really boost the over all sales of the brand. This article is a must read!

http://www.mstarz.com/articles/38774/20141008/burberry-special-group-dedicated-wearable-technology-fashion-goes-futuristic.htm#ixzz3Fgtc5nc8

http://fashionista.com/2014/10/burberry-what-if-group

http://fashionista.com/2014/10/burberry-what-if-group

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One thought on “BURBERRY HAS A SPECIAL GROUP DEDICATED TO WEARABLE TECH AND INNOVATION

  1. I love this idea! As advertising changes (not everyone has traditional TV or cable, or reads newspapers anymore), might other companies adopt this? Could a company use this information to not only share more about what the consumer is looking at but suggest other things they might like (and therefore purchase)?

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