Zara is dominating the fashion industry with it’s runway and celebrity imitations at a price that is actually affordable. This article proves that Zara is the leader in the retail industry and they are not going away any time soon. Between their vertically integrated business model and two week turnover, Zara is able to control everything from the quality for their products, the prices and the styles. This is a great tool in retaining customer loyalty. Zara has their perfect place in fashion and even their competitors don’t come close.