Uniqlo – A well executed glocal Digital and Social Media Marketing strategy

Social media is a much in todays fashion society. I am currently checking designers instagram posts and twitter accounts for their new lines and social events. Uniqlo knows this, they know to keep up with their current fashion competitors they have to up their social media strategy. They now have a digital retail experience for their customers, all customized to the region of the world they live in. They have 13 different sites according to where the customers are from, but they all stay within the Uniqlo “made for all” company vision. This connects to the Zeitgeist because Uniqlo is creating their “now” with social media.

http://themyndset.com/2013/02/uniqlo-digital-and-social-media-marketing-strategy-glocal/

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s