Givenchy is taking a new look at their typical style. They have been known for a very soft romantic look. Today, they are playing it up with a bit of sex appeal thats still soft. In this article, they compared the new look of Givenchy to the original start. Givenchy had originally became a huge luxury and well known brand by the help of Audrey Hepburn. During the time, Hepburn was a new style icon for many reasons. One of the main reasons, was Hepburn had a different type of body than the typical feminine form during the time. Givenchy was able to work with this body and create a new look. Today, Karadashian has a new body form that is recreating feminine. Givenchy is working with her and creating new styles and helping to create a new style. I believe this pairing will become successful because it is a repeat of the past.