Kim Kardashian sets the scene for Givenchy at Fashion Week

Givenchy is taking a new look at their typical style. They have been known for a very soft romantic look. Today, they are playing it up with a bit of sex appeal thats still soft. In this article, they compared the new look of Givenchy to the original start. Givenchy had originally became a huge luxury and well known brand by the help of Audrey Hepburn. During the time, Hepburn was a new style icon for many reasons. One of the main reasons, was Hepburn had a different type of body than the typical feminine form during the time. Givenchy was able to work with this body and create a new look. Today, Karadashian has a new body form that is recreating feminine. Givenchy is working with her and creating new styles and helping to create a new style. I believe this pairing will become successful because it is a repeat of the past.

http://www.theguardian.com/fashion/2014/sep/28/givenchy-kim-kardashian-kanye-west-paris-fashion-week

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2 thoughts on “Kim Kardashian sets the scene for Givenchy at Fashion Week

  1. This article is interesting. It is really cool to look at how far the company has come, and how their celebrity icons play a major role in the shift of the companies design!

  2. I think this article does a great job at highlighting the similarities between the past and present. I agree that Kardashians curves are a great way to bring about feminism in women. However, I think the label could send this message just as well by using another celebrity who is infamous for their curves aside from Kim.

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