Once again, Urban Outfitters is in the press with another negative story. While this one isn’t about controversial garments, it isn’t helping their image whatsoever. Urban chief admin officer has claimed to Wall Street analysts that Urban Outfitters was the biggest retailer for vinyl records. Which record label execs are quickly negating publicly. Amazon is the largest retailer for vinyl records holding about 12.3% of the market share while Urban holds only 8%. While the two retailers aren’t off by much, the fact that Urban is repeatedly in the press for false claims, and countless controversies isn’t helping their already failing credibility.
What I find most interesting is that for every single bad publicity moment Urban has had within the last 3 years, I can’t seem to find one legitimate apology, or press article about something positive happening in regards to the brand.
Hopefully their PR team is currently being fired and replaced by a powerhouse. They need someone like Kelly Cutrone (Peoples Revolution) to give them some brutal honesty and help their image turn around.