Designer brands have many different labels that are affiliated with them. Some of these labels come with the cost of the brand. Other labels come with the types of customers that are found wearing them brand. This article took 12 luxuries brands and tried to define them. These brands all fall into different price ranges. The brands that were discussed in this article were; Coach, Celine, Gucci, Louis Vuitton, Michael Kors, Givenchy, Tory Burch, Alexander Wang, Hermes, Chanel, Burberry, and Prada. I found it really interesting how all of the above brands are luxury, however some are more luxury than another. It was also interesting how some were more simple designs while others scream out the designer. There are more luxury brands than the 12 listed. The descriptions that were given were interesting and can be used for other designer brands as well.