The trend for many brands have been the label associated with the name. Whether its the C for coach, or the LV for Louis Vuitton. Every brand has a label associated with the name that consumers recognize. These labels distinguish one leather bag from another. This trend has been around for a while. It has been very exposed to the bag covered in the label, or very small so its almost hidden. The newest trend is have zero labeling on the bag. The no frills bag. A simple leather bag that is all about the structure, instead of the designer. This would start a logo-free world if everyone catches on. People will be less interested in the name behind it and more of the utility of the bag, and the leather. This trend started this year from luxury brands.