Nothing less is expected from Apple than to create a new device that leads the way in technology. What is slightly less expected is that this new technology is going to be fashionable and trendy. The Apple watch, soon to be released to the public in early 2015, is “the most personal” Apple device ever created. Like a smartphone, you can choose from various apps on the home screen, one of them happens to be a clock app. A timepiece in which the primary goal is something than other to tell time? Can this even be classified as a watch? Having worked in a fine jewelry store for several months now and having experience with watch companies such as Rolex, who’s mission is to create the best watch in the world, it is strange to hear that Apple has the same intentions. Too companies who’s names I would never see in the same sentence now have to compete for the same title. How does one go about turning a luxury watch owner into an Apple watch owner? It is even possible? Some say this watch is too masculine looking and too futuristic however, one day soon this could become the new norm. Look how Apple revolutionized the world of cellphones. Will this happen with wrist watches too? Only time will tell.