Apple does it again with the new iWatch. Years ago, Apple took out multiple popular cell phone companies like Motorola and Nokia with the new iPhone and now Swiss brands need to watch their back. Swiss has a watch that runs on solar power, can tell altitude and has a compass which is priced at $1,250. Apple just released the new iWatch that can open up hotel doors, order a Big Mac, you name it and it half the price of the Swiss brand watch. Each year Apple comes out with a new product that is so simply amazing it puts many other companies at risk and Swiss brands is just another on the list. Who knows what other successful, popular companies Apple will take down in the years!