Zara is a fast fashion brand that focuses on delivering high fashion looks for affordable prices. New items arrive daily which drives customers to buy items while they’re there because they won’t be there for long. Much of Zara’s success is due to the fashion brand, Inditex. Inditex owns many upon many successful brands however, Zara tops all the rest. The history of Inditex and it’s beginning roots can all be credited with how successful this company has become. Zara is an international giant in the fashion world and will only continue to expand and succeeded.