Topshop reveals collection before runway

http://www.vogue.co.uk/news/2014/09/10/topshop-unique-social-show-facebook-and-topshopwindow

Before the Topshop show runway show began today the brand revealed the collection on face book so the general public got to see it before the front row viewers. The brand did this in order to democratize fashion for its demographic. This matters because it shows how the way fashion is distributed to the public. It is no longer trickles down from higher social classes to the lower, brands are adopting to the mass customer which gets the fashion directly to the consumer accommodating to their lifestyle and how they receive information.

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