Louis Vuitton’s monogram is one of the world’s most recognized brands and has been around for centuries. It all started from Georges Vuitton following his father’s footsteps and launching a luggage business spreading worldwide. Marking the 160th anniversary of Louis Vuitton’s founding, Louis Vuitton’s executive vice president Delphine Arnault, who is the daughter of LVMH chairman, launched a project called “Celebrating Monogram”. This entailed inviting six of the world’s greatest and most well-known designers to interpret the Louis Vuitton’s monogram for a new upcoming series of bags. These designers included, Karl Lagerfeld, Frank Gehry, Cindy Sherman, Marc Newson, Christian Louboutin, and finally Rei Kawakubo. Lagerfeld shot each of these designers with their ideal finished products and will be releasing them to BoF exclusively! Something very similar to this project was done in 1996 but with completely different designers. In this project, each designer contributed to one special design versus each designer making their own. Either way, these projects give good variety to one brand and give the consumers what they are looking for.