Jennifer O’Brien, Director of Strategic Planning

Role Call | Jennifer O’Brien, Director of Strategic Planning – BoF – The Business of Fashion.

This is where we’re at! (I’m tempted to make this article required reading.)

Says Jennifer O’Brien: “The usual suspects are challenging our clients and us every day: the increasingly central role of digital media and content, the impact of globalisation and emerging markets and a new generation of consumers who engage with fashion and self-expression differently. Just as culture is always evolving, fashion as a reflection of culture is always in motion. The increased complexity of our world means that our strategic thinking for brands needs to be leaner and meaner, go further and faster. Every idea needs to be torture-tested to ensure that it can drive 360-degree action.”

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