Digging For Diamonds Among China’s ‘KOLs’

Key sentence: “[M]ost of these expensive influencers won’t move the needle in China, simply because they don’t have any real influence.” I think we should start actively researching the influence of bloggers. (Term project anyone? Grad student research?)

Op-Ed | Digging For Diamonds Among China’s ‘KOLs’ – BoF – The Business of Fashion.

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