Free People Goes Against The Grain For The Dark Rose Lookbook

http://www.refinery29.com/47148#slide

I thought this was interesting given that my group mentioned this, when we stated that

Free People was going against their typical color scheme and started to put more dark

colors and night wear. We thought it might hurt their brand but they seem to be aware

of what they are doing. But I still feel like it can hurt them because it gives off a goth and

dark feel, instead of the usual free and peaceful feel everyone knows them for.

 

 

 

 

 

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