This article, shown on the Business of Fashion site, would sure grab the attention of shopaholics that admire big name designers. Haute Couture brands are starting to enter the retail outlet shopping centers and are competing with full-price shopping centers. This idea would have not been seen to take effect two years ago; it is amazing how these changes come about so quickly. It is a really thoughtful and smart strategy when upscale brands have thought about moving their sale-priced merchandise out of full-priced stores. This helps bring in a new consumer base; those who will buy the products now at cheaper prices despite what season it is (something the have always been waiting for!) and keep those who can afford the actual prices, on their toes for new product coming into the full-priced line store.