The Fashionable Return of Fine Jewellery

http://www.businessoffashion.com/2014/01/fashionable-return-fine-jewellery.html

This article was interesting because it talks about the fine jewelry house, Repossi, and how their handcrafted ear cuffs have become popular amongst celebrities and pop culture icons, sending both the company and industry into major popularity. First introduced in 2011, the Repossi ear cuff was designed in order to appeal to the “conquering modern woman”–edgy and contemporary, with the perfect amount of feminism. Famous celebrities such as Emma Watson and Cate Blanchett have recently been spotted with this fashion on the red carpet, causing a sudden high demand for the style. Though growth is typically a good thing for a company, Repossi has seen a 27% increase in sales, which surprisingly worries artistic director, Gaia Repossi. She says that the handcrafted jewelry house has a natural growth limit, and that she is “. . . very scared of producing on a scale that would make the product lose quality. It’s very hard to combine good design and craftsmanship with massive expansion.” The demand for this style, as well as fine jewelry in general, has definitely increased because of these factors, and this opens up the market for many other fine jewelry companies to major comeback in the fashion world.

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